Powered by AI, shaped by expertise
Build campaigns that actually reach people
The Upswell Campaign Toolbox helps public health teams plan, create, and launch social media campaigns grounded in what works — video-first, platform-smart, behaviorally informed.
AI-generated, human-edited
Campaign plan, creative brief, video scripts, and comment playbook — drafted in under a minute, fully editable.
Country-specific data
Platform reach numbers for 44 countries. Know where your audience actually is before you spend a dollar.
Ready for the comments
Pre-approved response templates for every type of audience reaction, translated into field languages.