Behaviorally informed campaign planning
Social media for public health, done right
Build a step-by-step campaign rooted in behavioral science. Designed for teams running real-world vaccine and immunization campaigns.
01
Reach who's reachable on social, cost-effectively
Health messages need to live where your audience already spends time. Use social to reach who you can, cost-effectively — and don't ask it to do more than that.
02
Free up funds for harder-to-reach work
Effective social campaigns can significantly reduce cost per reach. Redirect those savings to channels that reach the communities social can't.
03
Behaviorally informed throughout
Every plan, brief, and script is grounded in a specific behavior you want to change — not abstract awareness goals.